ATHLETICS

CASE STUDY: UGA Track & Field

The University of Georgia’s Track & Field program hired Clifton to assist in content creation & development for their recruitment and social media marketing needs.

Head Coach Petros Kyprianou and the Dawgs’ core message was “Find Your Greatness” and Clifton’s role was to create imagery that supported that story.

Along with stellar coaching and the fantastic academic institution, Clifton helped bring in the NCAA’s top-ranked recruiting class for both men and women that year. Clifton also pushed on social media - bringing in 149,000 Instagram Interactions (Top-10 in NCAA) and over 60,000 Twitter Interactions (Top-20 in NCAA).