FORESTRY

CASE STUDY: Keeping Forests

There are 245 million acres of forestland in the U.S. South - 86% of which is owned by private landowners. I get to wake up everyday and tell the story of these private landowners, many of whom are like my family, the best stewards of their land.

Developing a strategic communications plan was essential to making sure we stayed aligned to key business objectives. Crafting pieces specifically per different target audiences helped us create healthy markets for Southern forest landowners.